At the same time, being overly self-promotional usually is not a great idea for a resume or a cover letter. It is great to talk about your personal qualities however; it is possible to over sell yourself, at which point your application is filed in the "regret/decline" section. How can you avoid that and best pitch yourself for sales roles?
Research the Company
Take a look at the company that you are applying to, and research them online. There are many websites that will have employee reviews and appraisals from people who have attended interviews with a company in the past. This will give you the perfect opportunity to learn how to pitch yourself.
If you are applying to a company that is based on being humble and giving simple, honest information rather than being too pushy, then you know you can focus on your gentle personal qualities when writing your application. At the same time, if you are going to work somewhere that is looking for larger than life personalities and someone with a bit of front, you can again adapt accordingly.
Focus on Processes, Not Results
Say you are applying for a job selling or renting industrial properties. You will want to write something that relates your personal skills or experiences to the job. Rather than write sweeping statements such as "I am a master negotiator and so good at closing the deal that I always get the top commission," focus on how you achieve that.
Instead try, "I have a clear focus on discussing a client needs openly and honestly, providing flexibility and thought leadership where possible, but ultimately getting results through meeting their needs." How much better does that sound? Results come naturally if the process is great, so talk about that instead.
Demonstrate Knowledge and Reasons
Why do you want a particular job?
Is it because it is something that excites you, or you see potential in an industry over the next 20 years, or another reason? Demonstrate your passion for a role or company and link this into the aspects we mentioned earlier and you will be being invited for interview before you know it.
Harworth Estates are one of the largest landowners in the UK. They provide residential and commercial properties, office space for businesses, development land and industrial units.